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Warn Vs. Forewarn, and the Hidden Psychology of Word Choice

DEFINITIONS"Warn" Vs. "Forewarn" & the Hidden Psychology of Word ChoicePablo Andreu24 November 2020forewarn: to warn in advance warn: to give notice to beforehand especially of danger or evilForewarn’s PrefixI used “forewarn” in a recent article, but as soon as I...

When PR Firms Don’t Work For You

MARKETINGWhen PR Firms Don't Work For YouPablo Andreu19 November 2020“First prize is a Cadillac Eldorado...second prize is a set of steak knives. Third prize is you're fired.”That’s Alec Baldwin in “Glengarry Glen Ross,” but it sounds like my boss at a PR agency I...
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